These days search engine optimization companies are suggesting their clients to go in for landing pages. As the name suggests these pages basically list down different products and services offered on a single page. It’s you can say somewhat similar to display advertisement. You see an advert and get curious to find out more about the product/service, same is the case here. If the user sees the product/service he is looking for on the landing page, he clicks through to the main website which gives him more details.
Landing pages are easier to design, implement and optimize. This is basically just one single page which has company logo, some intro text with keywords, list of products and services, testimonials, a request info form, etc. Use of images is kept minimal in a landing page because search engine robots love text pages. Also the more the text on the page better are the chances of repeating keywords and getting good search engine listings. It is important to have a domain name with a product/service name in the landing page, this helps a lot in indexing. It’s also important that not more than 5-6 keywords are promoted through the landing page, the landing page should have a different hosting from the main website. SEO Companies often make the mistake of copy pasting content from the main website to place it on the landing page, this should not be done. Fresh content should be written which is focused and has a good sales pitch to it. Remember landing pages use very less images, so it the content has to be very good to make the users click through to the main website. The development costs of these pages is very less because there is very less work involved in it.
Landing pages work very well for companies who want to target a specific set of audience or want to launch a product/service into the market. We at webninternet.com understand the concepts of landing pages thoroughly; we have helped our customers to get good conversions through the landing pages. If you are looking for more business having Landing pages is a must.
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Webninternet.com
Tuesday, January 27, 2009
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